The British Music Embassy stage, renowned for showcasing the best of up-and-coming British talent, was equipped with several of Allen & Heath’s flagship dLive consoles covering both front of house and monitor mixing positions. The venue also featured a dedicated engineer lounge, offering a space for sound professionals to relax and network, while also getting hands-on experience with dLive and Avantis systems.
Just across from the bustling Austin Convention Center, Allen & Heath’s Green Room activation space became a hub of exploration and discovery. SXSW Artists had exclusive access to a range of Allen & Heath products, including the latest CQ series of compact digital mixers and Avantis Solo. This immersive experience not only showcased the versatility and depth of the company’s offerings, but also underscored its commitment to fostering creativity and innovation in the music industry.
Throughout the festival, Allen & Heath’s presence was unmistakable. Dozens of venues featured the brand’s mixing consoles, catering to a wide array of performances and events. From intimate acoustic sets to large-scale concerts, the CQ and SQ series provided the perfect balance of simplicity and power, while Avantis and dLive systems handled the most demanding live sound environments with ease.
“SXSW 2024 represented a new level of partnership and presence for Allen & Heath,” said Jeff Hawley, Marketing Director for Allen & Heath USA. “Our team on the ground stepped up the British Music Embassy stage with A&H consoles and a dedicated engineer lounge, a Green Room activation across from the Convention Center, and on-site support of the 50 or so consoles that were in use across Austin. From compact coffee shop rigs, to a live KUTX broadcast, to up-and-coming bands at famed venues — SXSW 2024 was a huge hit!”
